Welcome back, SIMS !! Happy to say that Sims Cashion has come back home to Swiss Picks after a short hiatus elsewhere… Damn, I missed this guy! Much more than an endorsee, Sims is a friend and member of the Swiss Picks family… for life. One of the most talented musicians I’ve had the honor of knowing and working with.

And, when the company goal is based on quality and performance, Endorsement ‘CONTRACTS’ aren’t necessary. Our players are here for ALL the right reasons, and we don’t force or strong arm musicians. Corporations and music don’t belong together.